Her body care products have been given the accolade of Soil Association approval and she uses fairly traded ingredients. The following beliefs underly each decision they make:
- Responsibility- even the packaging is recycled, biodegradable or reusable.
- Integrity- every ingredient has to pass the 3 criteria: Ecological impact, Provenance and performance.
- Transparency
- Quality- rich, indulgence textures, soft, feminine fragrances and recyclable packaging.
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