Green Design

Thursday 18 November 2010

Designers as Social Innovators

After hearing about Ezio Manzini's SusHouse I read a similar artical in Detail magazine on a housing project in Brighton, England.




ABOUT THE PROJECT
The project, 'One Brighton' was designed by Feilden Clegg Bradley Studios, a practice with a track record in sustainable design.
"The objective with One Brighton was for all the environmental measures to remain in the background and to make it as easy as possible for people to reduce their carbon footprints without having to change their life style," says FCB project architect Andrew Macintosh.
The 'eco-studio' was developed, where a group of studio apartments share a communal room. The development also has a 925 meters squared community centre and 1134 meters squared of office space, as well as 28 mini-allotments.

(the picture below is an example of the 'eco-studio' )
It is Britain's first 'One Planet Living' project, containing the 10 principles: zero carbon, zero waste, sustainable transport, local and sustainable materials and food, sustainable water, natural habitats and wildlife, protect local cultural heritage and diversity, increased health and safety, equity and fair trade.

This project goes beyond sustainable building methods alone! It creates lifestyle changes such as car clubs, using public transport (next to train), and food-growing. This makes it EASY for people to live sustainably. I also think they got the combination of desirability + sustainability right making it an excellent project.

(To date, 85% of the apartments have been sold, which I think is good seeing as it coincides with the UK's credit crunch!)

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